Sports Business Bootcamp – USA

Overview

The Sports Business Bootcamp is an immersive, career-focused programme for teens aged 14–18 (equivalent to US Grades 9–12) who want to explore the world of sports marketing, media, sponsorships, analytics, event management, and front-office operations. Participants learn from industry professionals, visit major sporting venues, and work on real-world projects that develop leadership, creativity and communication.

Who this programme is for

• Teens aged 14–18 interested in sports business, media or management
• Students exploring future university majors or career pathways
• International teens who enjoy structured learning in a fun environment
• No prior business knowledge required

Programme Options

• 13-Day Chicago + NYC Bootcamp – the most comprehensive option, combining both cities and offering the full curriculum of sports business experiences.
• 7-Day Chicago Bootcamp – focused on Midwestern sports culture, business, analytics and venue visits.
• 6-Day NYC Bootcamp – centred around the global capital of sports media, branding and entertainment.

Academic & Industry Curriculum

Across all versions, teens participate in a structured curriculum that may include:

• Sports marketing and branding workshops
• Sponsorship strategy and partnership development
• Digital media, content strategy and social engagement
• Sports analytics and fan behaviour
• Event management and game-day operations
• Career-building sessions with industry professionals

Site Visits & Industry Experiences

Depending on itinerary, highlights may include:

• Stadium and arena tours (e.g., Wrigley Field, Madison Square Garden)
• Visits to sports networks, agencies and media studios
• Meetings with front-office staff, marketing teams or analysts
• Exploring iconic neighbourhoods tied to sports culture

Accommodation & Meals

Students stay in comfortable, supervised accommodation such as university housing or standard hotels (depending on the city). Rooms are shared with other teens of the same gender and similar age.

• Full supervision by trained programme leaders
• Daily breakfast + lunch/dinner depending on schedule
• Meals in a mix of restaurants, food halls and campus facilities

Safety & Supervision

• Small group sizes with dedicated leaders
• 24/7 supervision
• Daily check-ins and clear safety procedures

Arrival & Departure

• Chicago programmes: Arrive into Chicago O’Hare (ORD) or Midway (MDW)
• NYC programmes: Arrive into JFK, Newark (EWR) or LaGuardia (LGA)
• Airport transfers on official arrival and departure days
• Unaccompanied Minor (UM) support available

International Teen Experience

Participants join teens from the USA, Canada, Europe and beyond. English is used throughout workshops, activities and social time, helping international students gain confidence naturally.

How kiDay supports your family

We guide your family in choosing the best itinerary (6, 7 or 13 days), assist with travel planning and airport logistics, help prepare your teen for the academic and experiential parts of the programme and remain available throughout their stay for support.